How Fresh is TOO Fresh? The Ultimate Guide to Coffee Bean Freshness and Storage!

Ever wondered how fresh is too fresh when it comes to coffee beans?

In this video, we dive into everything you need to know about coffee bean freshness—from why drinking coffee that’s too fresh might not give you the best flavour, to the ideal time window for maximum taste. We’ll also explore how long coffee really lasts, the best ways to store it, and clever uses for beans that have gone stale. Whether you’re a coffee newbie or a seasoned barista, these tips will help you make every cup taste its best! 

What We Cover:

• Why drinking too fresh coffee can be disappointing

• How long coffee beans stay fresh and flavourful

• Best practices for storing your coffee

• Creative ways to use stale coffee beans